now, now
idiom
1
—used to tell someone not to be worried or unhappy
Now, now, don't cry. Everything will be all right. You'll see!
2
—used in speech to express criticism or disapproval in a gentle way
Now, now. There's no need to use that kind of language.
Examples of now, now in a Sentence
Recent Examples on the Web
Our time to refuse consent and to fight back against the great fascist unraveling is now, now, now.
—
Chicago Tribune, 26 Jan. 2026
Every pair on the list is available on Amazon, and with its long weekend sale happening now, now is the time to upgrade your shoe rotation ahead of upcoming trips.
—Chaise Sanders, Travel + Leisure, 18 Jan. 2026
This is especially important to remember in this era of now, now, now and more, more, more.
—Christina Pérez, Vogue, 2 Dec. 2023
Yet, regardless of the melody’s direction, Nelson picked at those nylon strings hard and decisively, making the flow of time feel less fluid, every note declaring the present — now, now, now, now, now.
—Chris Richards, Washington Post, 2 May 2023
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Chicago Tribune, 26 Jan. 2026
Every pair on the list is available on Amazon, and with its long weekend sale happening now, now is the time to upgrade your shoe rotation ahead of upcoming trips.
—Chaise Sanders, Travel + Leisure, 18 Jan. 2026
This is especially important to remember in this era of now, now, now and more, more, more.
—Christina Pérez, Vogue, 2 Dec. 2023
Yet, regardless of the melody’s direction, Nelson picked at those nylon strings hard and decisively, making the flow of time feel less fluid, every note declaring the present — now, now, now, now, now.
—Chris Richards, Washington Post, 2 May 2023
Cite this Entry
“Now, now.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/now%2C%20now. Accessed 2 Feb. 2026.
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